Current Projects
Product Management & UX Design - NEW PROJECT!
COVID-19 has had an incredible impact on how we interact, especially in regards to travel. How should Zonder, a gamified traveling mobile application, align itself to outpace its competitors in a post-pandemic environment? This project shows an end-to-end process of an onboarding process for an UX capstone class. Learn more here.
UX Design (2020)
At a time where we face the threat of extinction for multiple species, how can we mobilize the power of the crowd to help alter the course of this ecological tragedy? Our solution: an Augmented Reality mobile game where users create their own wildlife reserves by completing environmentally-friendly missions, saving animals from human-induced climate change and extinction. Learn more here.
HTML, CSS, Javascript, Accessibility (2020)
In my Web Design and Development course (SI 339),create a website for my Winter 2020 study abroad experience at the University of Sydney in Australia. I go into detail about my design process and demonstrations of responsive design choices, uses of CSS frameworks such as grid and flexbox, and steps taken to address diversity, inclusion, and accessibility. Learn more here.
UX Research (2018)
In my Needs Assessment and Usability Evaluation course (SI 422), I analyzed the personalization, socialization, and functionality of Netflix by conducting UX Research methods such as interaction maps, usability tests, heuristic evaluation, personas/scenarios, and many more. Learn more about this project here.
Older Projects
UX Design (2019)
In my Digital Product Design course (ENTR 390), I created an Amazon Echo Show mockup to serve as a cooking assistant for the modern day cook, accommodating for all skill types and time restrictions through a voice and touch dual interface. Learn more about this project here.
UX Research (2018)
I worked with Ann Arbor’s city government and UM’s Citizen Interaction Design team to explore opportunities for improving citizen engagement. Through user research and design methods, I was able to identify a need in advancing civic interactions through voice interface technology, such as utilizing the Amazon Alexa to pay and understand rates for water billing. Learn more about this project here.
UX Design
In my Digital Product Design course (ENTR 390), I created an mobile app mockup to serve as a one-stop place for locating restrooms, restaurants, and retail shops in a specified airport gate/terminal and determining how long it takes to get to and from those locations. Learn more about this project here.
Drivers for Survivors
Consulting
As a part of 180 Degrees Consulting, a worldwide pro-bono student organization dedicated to serving non-profits and organizations with strong social impact, I was able to provide an expansion strategy for Drivers for Survivors, a California-based non-profit serving free transportation rides for cancer patients by volunteer cancer survivors. Learn more about the project here.
Proudbox
Social Media Marketing
Proudbox is a subscription-based college spirit gift box service for students at UM, MSU, and OSU. As a marketing analyst on the Proudbox team for Michigan Advertising and Marketing (MAM), I compared pageview hits and interactions on Proudbox’s websites and proposed strategies to improve social media marketing on Facebook, Instagram, and Twitter. Learn more about this project here.
Vidvision
Market Research
My first project on Michigan Advertising and Marketing (MAM) was with Vidvision, a B2B startup that tracks video performance on YouTube and embeds email capture forms to convert viewers to buyers. On this team, I utilized market research methods to create a thorough analysis of the company’s competitors and to provide suggestions for growth, including spreading the target audience to YouTube bloggers and consumers. Learn more about this project here.
Spotlight
Project Management and Event Planning
Spotlight is a 48-hour MPowered Entrepreneurship competition designed to encourage innovation and collaboration through the arts (film and music). I worked with a team to secure sponsors, venues, speakers, and donations for the project. We received over $10,000 in donations and had to coordinate the competition and concert using a $25,000 budget. Learn more about this project here.
Slack UX Analysis
Interaction Design
As a class assignment, I utilized Nielsen’s ten heuristics for user interface design to evaluate MPowered Entrepreneurship’s Slack workspace and voice my opinion on how organizations should view Slack. My report provides detailed information about Slack, conducting a heuristic evaluation, and Slack’s heuristic performance, and serves to pinpoint strengths and weaknesses in Slack’s workspace. Learn more about this assignment here.
Quora Interaction Evaluation
Analysis of Online Communities
In another class assignment, I occupied Quora’s health community and analyzed the affordances of Quora, the interactions between users, and the design of Quora’s social Q&A platform. I argue in this paper that Quora’s algorithmic culture and architectural code hinder an user’s ability to provide thought-provoking answers because the platform makes too many assumptions about the user. Learn more about this assignment here.
